This is a new
Google tool … “Google has introduced an easy way to measure your site’s
performance across devices—from mobile to desktop—and give you a list of
specific fixes that can help your business connect more quickly with people
online.”
Why
you should test your site:
Your customer doesn’t live online. When they need
information or want to find a nearby store or product, they grab the nearest
device. On average, people check their phones more than 150 times a day, and
more searches occur on mobile phones than computers. But if a potential
customer is on a phone, and a site isn’t easy to use, they’re five times more
likely to leave. To avoid losing out in these crucial moments, you need a site
that loads quickly and is easy to use on mobile screens. The first step is
seeing how your site is performing
What your scores say about your site
- Mobile-friendliness:
This is the quality of the experience customers have when they’re browsing
your site on their phones. To be mobile-friendly, your site should have click-able buttons, be easy to navigate from a small screen, and have the most
important information up front and center.
- Mobile
speed: This is how long it takes your site to load on mobile devices. If
customers are kept waiting for too long, they’ll move on to the next site.
- Desktop
speed: This is how long it takes your site to load on desktop computers.
It’s not just the strength of your customers’ web connection that
determines speed, but also the elements of your website.
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