This is the latest Facebook innovation, the social
network said on Tuesday it's launching anew feature called Facebook Live Audio, which is like video live-streaming on
Facebook but with no video. In other words, It's Facebook radio.
The facebook software engineer unveiled this in a
post made on the facebook media blog few days ago.
Quoted below:
As we continue to improve the Facebook Live experience, we’ve been listening to feedback to inform the new tools and features we build. One thing we’ve heard is that partners want new formats for going live. We announced Live 360 last week, and today we’re excited to announce another way to go live on Facebook: Live Audio.
Similar to Facebook Live videos, users can go live
from the Facebook app by pressing a button. Once a recording starts, Facebook
creates a post using a Page cover image. The post is then pushed to newsfeeds
and people can listen to the audio content as they browse through Facebook. For
Android users, audio will also play if a user leaves the Facebook app to use
another app or locks their phone.
The social network has invested heavily in live
video, even creating a dedicated tab for videos at the bottom of the Facebook
app -- some of the most prime real estate in the mobile world. The company last
week also introduced 360-live videos
-- more immersive scenes where viewers can look up, down and around in a video.
But audio-only is a new route. The company points
out that one of the advantages is for people in areas with low bandwidth, where
videos don't load smoothly.
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